Case Studies
Richard had a good property. But he knew something was missing.
His farmhouse in Hawley, Massachusetts, had everything: 10 acres, a fire pit, creek access, antique furniture, and a solar-powered EV charger. Yet when he switched to Triad, one thing became clear: His listing wasn't optimized for search visibility.
The property was solid. The listing wasn't working hard enough.
Richard's farmhouse could attract guests. But his listing wasn't making it easy for them to find it.
His title was generic. "Charlemont Farmhouse." When guests search "EV charger farmhouse" or "fire pit retreat," they don't see Richard. The algorithm has nothing to match.
The photo captions were generic too. Just "Living Room," "Kitchen," "Bedroom." Guests searching for "cozy gathering space with fireplace" or "rustic dining area" never see his property. The photos have no keywords to trigger discovery.
The amenities list was basic. It listed features but didn't emphasize what made the property special. Each missing detail was a lost search opportunity.
And the description didn't tell the story. It mentioned features. It didn't explain why this farmhouse on the Chickley River was different. It didn't give guests reasons to choose Richard.
Result: Good property. Underoptimized listing.
Instead of quick fixes, Triad took a systematic approach.
Before: "Charlemont Farmhouse"
After: "Charlemont Retreat w Fire Pit & EV Charger"
Now guests searching "fire pit farmhouse" find Richard. They search "EV charger retreat"? There he is. The title is specific. It competes on keywords, not just luck.
"Before optimization, captions were generic. After we professionally photographed the property for Airbnb and optimized each caption, each photo works as an SEO signal.
Each caption is now a keyword set. A guest searching "rustic dining area"? Richard appears. Someone looking for "cozy bedroom with antique furniture"? Found.
Before: Generic description without specific details or activities.
After: "Escape to a cozy farmhouse on 10 secluded acres by the Chickley River—perfect for families, skiers & outdoor lovers. Just minutes from hiking trails & ski resorts, this rustic retreat blends antique charm with comfort. Prepare for endless exploration with friends and family. Stay in a piece of history at this 10-acre property, complete with antique furniture. Ideally located 1 mile from Stump Sprouts Ski Touring Center and 5 miles from Berkshire East Mountain Ski Resort. Back at the vacation rental, you'll find 4 bedrooms, 2 bathrooms, and a wood-burning stove. Ideal for leaf peeping, ski trips & unplugged escapes."
Keywords feel natural. Guests immediately understand what makes this property special. Specific ski resorts. Specific activities. Specific timeframes.
The amenities list became comprehensive and organized. Children's section expanded: high chair, Pack 'n Play, children's dinnerware, children's books and toys by age group, and board games. Workspace and modern conveniences: WiFi, Ethernet connection, and smart TV. Safety features clearly documented: fire extinguisher, first aid kit, carbon monoxide detector, smoke alarm, and exterior security cameras.
Special features highlighted: 200-year-old antique dining chairs (with care instructions), EV charger available ($20 fee), outdoor fire pit, river access, kayak available, hammock. Each amenity is searchable. More amenities mean more ways guests find Richard.
Instead of appealing to everyone, Triad positioned Richard's property for specific guests.
Families see the fire pit, children's amenities, space for 10 guests, and board games. Skiers see proximity to Stump Sprouts (1 mile) and Berkshire East (5 miles). Nature lovers see the Chickley River, outdoor living, and hiking nearby. History lovers see the 200-year-old farmhouse with antique furniture. Eco-travelers see the EV charger and sustainable setting.
A family searching "fire pit family farmhouse Massachusetts" finds Richard. A skier searching "ski resort cabin EV charger"? There he is. Clear positioning attracts the right guests.
Before Optimization:
The listing was generic. The title didn't stand out. Photo captions had no keywords. The algorithm couldn't match searches to Richard's property. The description didn't highlight specific activities or nearby attractions. Amenities were listed but not emphasized.
After Optimization:
The title became keyword-rich and specific. Photo captions function as SEO signals. The description highlights specific ski resorts, activities, and features. Amenities are organized and comprehensive. The property now appears in targeted search results.
Richard went from underoptimized to discoverable.
His property now appears in searches for "fire pit farmhouse Massachusetts," "EV charger retreat," "ski near farmhouse," "family retreat Berkshire," "rustic farmhouse antique furniture," "Chickley River property," and "weekend escape Massachusetts."
Guests searching these terms find Richard. Before optimization, they scrolled past.
Current Status: Top search result positioning for relevant keywords. Attracts families through children's amenities and fire pit. Attracts skiers with proximity to Stump Sprouts and Berkshire East. Loved by nature lovers with river access and outdoor features. The property is "very booked" (per Richard). Premium positioning achieved. Right guests finding the property. Booking performance improved significantly.
The optimization wasn't about changing the property. It was about showing guests what was already there.
Most property managers focus on the wrong thing: making the property better.
The real leverage is making the listing discoverable.
Your guest doesn't book because your property is objectively the best. They book because they found it. Because it showed them what they wanted. Because they trusted it would deliver.
Richard's farmhouse didn't change. The property is the same. Guests can now find it. They understand it. They trust it.
That's the difference between a good property and a booked property.
Your property isn't the problem. Your listing is.
If your cabin, house, or condo isn't booking well, it's usually not the property. It's that the listing isn't doing the work to get found. To get understood. To get chosen.
The fix is straightforward. Optimize your title for keywords guests search. Add context to every photo caption. Expand your amenities list with specific details. Rewrite your description to highlight nearby attractions and activities. Position your property for your ideal guest.
Fix the discoverability. Everything changes.
Location: Hawley, Massachusetts (Charlemont area) Property: Historic farmhouse with Chickley River access Capacity: 10 guests, 4 bedrooms, 2 bathrooms Special Features: 10 secluded acres, fire pit, wood stove, private creek access, antique furniture (200-year-old dining chairs), solar-powered EV charger, outdoor kitchen area, game room
Current Status: Top search result positioning. Premium positioning achieved. Attracting right guests. "Very booked" (per Richard). Booking performance improved significantly.
If your property is good but your listing isn't working, the fix isn't complicated.
It starts with one question: Are you actually showing guests what you have?
Richard's answer was no. After optimization, it became yes.
If your property is great but your listing isn't discoverable, the fix starts with strategy. Not luck.
Let's audit your current listing. Identify discoverability gaps. Build a keyword-optimized strategy that gets your property in front of the right guests.
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